An everyday product finds its place through repeated gestures: being picked up, used and returned to a familiar spot. Its design becomes part of a routine, often long after the images that first introduced it have been forgotten. For SPRiNG, the product and its introduction belong to the same story. Material and form are considered alongside the light, colour and arrangements of the photographic set. The images invite a first encounter with the object, drawing attention to its character and suggesting its place in daily life. Art direction connects the project’s environmental intentions with this ordinary scale, making a considered design approach approachable through use.

Mission-driven company, certified B Corp.